advertising agency

advertising agency
A business organization specializing in planning and handling advertising on behalf of clients. A full-service agency provides a range of services to clients, including booking advertising space, designing and producing advertisements, devising media schedules, commissioning research, providing sales promotion advice, and acting as a marketing consultant. The departments within an agency include research, planning, creative design, media bookings, production, and accounts. Most advertising agents work on the basis of a commission on the total sums spent by the client.

Big dictionary of business and management. 2014.

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  • advertising agency — ➔ agency * * * advertising agency UK US noun [C] (also ad agency) MARKETING ► a company that produces advertisements: »He is the creative director at the American owned advertising agency that will be producing all the poster, leaflet, and… …   Financial and business terms

  • advertising agency — advertising agencies N COUNT An advertising agency is a company whose business is to create advertisements for other companies or organizations. Advertising agencies are losing their once powerful grip on brand marketing …   English dictionary

  • advertising agency — advertising .agency W1S1 n a company that designs and makes advertisements for other companies …   Dictionary of contemporary English

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • advertising agency — noun an agency that designs advertisement to call public attention to its clients (Freq. 2) • Syn: ↑ad agency • Hypernyms: ↑agency * * * an agency employed by advertisers to plan, design, place, and supervise their advertisements or advertising… …   Useful english dictionary

  • Advertising Agency — Advertisingagency, Advertising Agency: (Getrennt u. Zusammenschreibung) Grundsätzlich gilt für aus Fremdsprachen entlehnte oder übernommene Komposita die im Deutschen übliche Zusammenschreibung. Verbindungen aus Adjektiv und Substantiv können… …   Lexikalische Deutsches Wörterbuch

  • Advertising-Agency — Ad|ver|ti|sing Agen|cy [... eidʒənsi] die; , s [...si:s] <aus gleichbed. engl. advertising agency> Werbeagentur …   Das große Fremdwörterbuch

  • advertising agency — agency which creates campaigns to publicize and promote products …   English contemporary dictionary

  • advertising agency — an agency employed by advertisers to plan, design, place, and supervise their advertisements or advertising campaigns. [1840 50, Amer.] * * * …   Universalium

  • advertising agency — /ˈædvətaɪzɪŋ eɪdʒənsi/ (say advuhtuyzing ayjuhnsee) noun a business which designs and produces advertisements, especially advertising campaigns in the media …  

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